BACKGROUND / PROBLEM

The original website used older technology and a design that felt antiquated

OBJECTIVE

Redesign the entire site using Wordpress

ROLE

UI design and development

ACHIEVEMENTS

• Choose a suitable Wordpress theme to start building on
• Create a site layout including customizations to the global header/footer, navigation, and internal pages as needed
• Implement features, continuing to check that nothing else on the site had broke
• Make a final check of the sites functionality while adding small changes before handoff

OUTCOME

Upon successful completion of the project, the site saw a 20% increase in traffic driven by the decision to go with an entirely new look and feel. Aerie Pharmaceutical